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Licensing

Licensing Agreements

There are several types of licensing agreements. The following agreements are administered by The Collegiate Licensing Company. The Licensing and Trademarks Office will aid individuals, companies, departments and organizations in securing the proper agreement and forms. Types of agreements include:

  • Standard
    For production of emblematic merchandise to be sold by an individual or company at retail.

  • Restricted
    • License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold by restricted licensees
    • Exempt from reporting royalties
    • $100 annual administrative fee
    • Advance fee waived
    • Must complete the Art Approval/Royalty Waiver form

  • Local
    For local companies and/or individuals.
    • Geographically confined to in-state or "local region" companies that intend to make products for resale
    • Can hold licenses for 1-5 schools from the local area
    • Short form application
    • $50 annual administrative fee
    • Report royalties quarterly; annual advance fees required
    • Ability to renew local agreements for multi-year terms based on performance and university approval
The following agreements are administered by The Licensing and Trademarks Office:

  • Crafter
    If the following applies to you, please complete the Application for a Local/Crafter Licensee form. A crafter is defined as individual producing domestic handcrafted items in the home with collegiate marks, and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets. In addition, no more than (500) units may be sold per year and less than ($2500) total sales per year per University. No sales will be permitted on a wholesale basis or to a third party retailer.
    • $100 annual administrative fee
    • Sample/design required
    • Royalties waived

  • Limited-Use
    For use of MU indicia for commercial purposes for a specific, limited time.